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Walmart
Responsibilities
Creative Director, Project Manager, Copy Development, Hands-on Designer, Adobe Illustrator, Photoshop, InDesign, & Figma.
—Challenge
Redesign the logo identity of Walmart's GoLocal division launched in 2021. Walmart GoLocal is a B2B white-label delivery service for local businesses seeking to deliver quality products to their clientele effortlessly and seamlessly. The mission is to craft a dynamic new logo, captivating landing page, and OOH advertising vehicle wrap for their Canoo Electric delivery vehicles to help elevate the brand's awareness in the marketplace.
—Solution
I meticulously curated a new logo using Walmart's brand guidelines. The package with a heart is a metaphor for delivering happiness (everyone's heart smiles when their package arrives). The ribbon on top of the package is derived from Walmart's current spark logo. The logo and marketing message focus on innovation, efficiency, and a commitment to local communities—elevating business profits and delivering smiles to customers. The B2B landing page is a brand awareness gateway for new customers, welcoming them to explore the seamless possibilities of Walmart's GoLocal services—where every click signifies a step towards empowering businesses and increasing conversions.
Design & Marketing Process
> Secondary market research, brand message, & tone analysis.
> Figma high-fidelity designs.
> Sourced images and created a motion splash screen.
> OOH advertising vehicle wrap for Walmart's Canoo Electric delivery vehicle.
